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Podcast episodes on home services marketing.
Sam Preston and the Service Scalers team join the Owned & Operated crew to break down the marketing moves that actually drive booked jobs: Google Ads, LSA, SEO, GBP, Meta, direct mail, and more.
The Real Reason Organic Nextdoor Posts Crush Paid Ads
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If You're Under $5M, Marketing Is EASY (Here's What To Do)
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How to Make Google Ads Actually Print Money
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The New SEO Rules Home Service Operators Need to Follow
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Everyone Ignored Direct Mail… Now It's Crushing Digital Ads
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The $20M Billboard Rule Most Contractors Ignore
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Truck Wraps Are a WASTE of Money (Here's What Actually Works)
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I Spent $20K Advertising Above Toilets… It Worked
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The Cheapest Lead Gen Nobody Talks About (Yard Signs)
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The MOST Overlooked Growth Lever in Home Services
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What Marketing SHOULD Look Like at $1M, $5M and $10M
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What Would YOU Do With $1,000,000 in Marketing?
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3 Marketing Mistakes That Keep Contractors Stuck Under $10M
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How To Generate Business Leads In Home Service Marketing with Sam Preston
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From Leads to Business Revenue: Maximizing Your Marketing ROI
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Generating Leads for Home Service Businesses: Digital Marketing with Sam Preston
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GUIDES & PLAYBOOKS
Practical reads that book more jobs.
Local Service Ads is moving to Google Ads: what that means for your home service business
Google is folding Local Service Ads into the main Google Ads platform starting August 2026. Here's what actually changes, what stays the same, and how to protect your lead flow through the migration.
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What's involved in an SEO audit in 2026?
An SEO audit tells you what Google can see, what it can't, and where the gaps are costing you booked jobs. Here's every layer of a modern audit: technical, on-page, local, off-page, and AI readiness.
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What's a good cost per lead for home service businesses in 2026?
A $40 lead that never books costs more than a $150 lead that turns into a $7,000 job. Here's what a good cost per lead looks like by trade and channel, and the number that matters more than CPL.
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What is targeted SEO for home services?
Generic SEO chases traffic. Targeted SEO chases the searches that book jobs in your market. Here's how every layer works, from keyword mapping to service-area pages to your Google Business Profile.
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What does it mean to be "Google Guaranteed"? a guide for plumbers, electricians and HVAC pros
The green Google Guaranteed badge is gone, replaced by Google Verified. The refund program went with it, but the verification behind it hasn't changed. Here's what the badge requires, protects, and how to keep it.
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What are Local Service Ads (LSA) and how do they work for home service businesses?
Local Service Ads sit above everything on Google and charge only when a homeowner contacts you. Here's how the pricing, verification, disputes, and ranking actually work for home service businesses.
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The complete digital marketing playbook for plumbing companies in 2026
When a homeowner's pipe bursts, does your business show up? This is the complete channel-by-channel playbook for plumbing marketing in 2026: SEO, PPC, LSA, GBP, website, Meta Ads, and reputation.
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Why some roofing companies win the map pack while storm chasers take the calls
After a storm, out-of-state trucks flood the map pack for 'roofer near me' while the local company gets buried. Here's what actually wins map pack position: reviews, profile management, and local trust signals.
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Local Service Ads vs. Google Ads PPC: which is right for your home service business?
LSAs charge per lead and lead with trust. PPC charges per click and gives you precision. Here's how the two channels actually differ, and how to decide where your ad budget should go.
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HVAC marketing in 2026: the channels that actually drive booked jobs
The HVAC companies winning in 2026 run every channel as one system. Here's the full breakdown of PPC, LSA, SEO, GBP, website, Meta Ads, and reputation, with real tactics for each.
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How retargeting ads turn website visitors into booked jobs
Most website visitors leave without calling on the first visit. Retargeting ads follow them back to Facebook, Instagram, and Google and turn that lost interest into booked jobs. Here's how to set it up.
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How electricians are generating leads online without paying for calls that never book
Most electricians get leads that don't book: price shoppers, out-of-area calls, shared lead forms. Here's which online channels actually produce jobs that go on the books, and how to fix the ones that don't.
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From 1 lead a month to 1 a day: what Local Service Ads can do for a home service business
Most businesses stall at one or two LSA leads a month and blame the channel. The difference between a stuck account and one booking a lead a day is rarely budget. Here's what actually moves the needle.
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AEO vs. SEO: what home service businesses need to know about AI search visibility
SEO gets your pages ranked. AEO gets your business cited inside the AI answer. Here's how the two channels work together, and why home service businesses need both in 2026.
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5 website changes that turn more emergency searches into booked jobs
Emergency searches are the highest-intent traffic a home service site gets. These five targeted fixes turn a panicked visitor into a booked call, no redesign required.
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