Landscaping marketing that grows with your business, not just your busy season.
Landscaping is one of the most seasonal trades in home services. Spring and summer flood you with calls. Fall slows down. Winter can feel like the phone stopped working. You need marketing that maximizes revenue during peak months and keeps the pipeline moving when every other landscaper in your market goes quiet. That is what we build.
200+ home service businesses served · Certified Google Partner · No long-term contracts · You own everything · 4.9-star Google rating
Landscaping marketing plays by different rules.
Landscaping is visual, seasonal, and hyper-local. Homeowners choose a landscaper based on what their work looks like, not just what their ads say. And the demand cycle is more compressed than almost any other trade. An agency that does not understand landscaping seasonality, recurring revenue, and the power of project photos will waste your budget in January and underdeliver in April.
The bulk of landscaping revenue lands in a five-to-six-month window. Spring and summer drive design-build projects, installations, and maintenance sign-ups. Fall brings cleanups. Winter slows to a crawl unless you offer snow removal or dormant-season services. Your marketing spend has to match that rhythm, heavy when demand is hot, strategic when it cools down.
A before-and-after photo of a backyard transformation does more selling than any ad headline ever will. Homeowners scroll through photos before they ever read your reviews. Your website, your GBP, and your social presence have to lead with real project work, not stock images and generic descriptions.
Maintenance contracts, mowing plans, and seasonal packages are the backbone of a stable landscaping business. Your marketing should not just chase one-time project leads. It should build a funnel that converts first-time customers into recurring accounts, because that is where the real margin lives.
There are over 600,000 landscaping businesses in the U.S. The homeowner searching for a landscaper is comparing five or six options on the same screen. Your GBP, your reviews, your response time, and your photos are what get you picked over the other five. Showing up is not enough. Standing out is the job.
Your work sells itself. Your marketing gets it seen.
Landscaping has a built-in advantage most trades do not: the work is visible, photogenic, and shareable. The challenge is getting that work in front of the right homeowners at the right time. Here is what we focus on to make that happen.
We build your site and GBP around real project galleries, not stock images. Before-and-after photos, drone shots, and completed project stories do more to earn trust and close jobs than any amount of ad copy. Your best marketing asset is the work you have already done.
Spring cleanup and design-build campaigns launch heavy in March. Maintenance sign-up pushes run April through June. Fall cleanup and leaf removal campaigns activate in September. Snow removal in November. Your budget follows the calendar so you are never overspending in a slow month or underspending during the rush.
We build marketing pathways that convert one-time project inquiries into maintenance contracts. A homeowner who hires you for a patio install is a strong candidate for ongoing lawn maintenance. Your follow-up sequences, your email campaigns, and your retargeting should all push toward recurring agreements.
Landscaping is hyper-local. A homeowner in one neighborhood will not hire a company based 30 miles away. We build location pages, GBP optimization, and geo-targeted campaigns for every community in your service area so you rank where you actually work.
How we fill your schedule.
Every channel does a different job for your landscaping company. We run all six as one system so you show up everywhere a homeowner is searching, browsing, or deciding. Here is how each one works for landscapers specifically.
"Landscaper near me" and "patio installation cost" are high-intent searches from homeowners ready to hire. We build campaigns segmented by service type, design-build, maintenance, hardscaping, irrigation, and cleanups, so your budget goes to the jobs with the highest margin. Seasonal ad schedules match your demand calendar.
LEARN MORELSA puts you above every other ad on Google with a Google Guaranteed badge. You only pay when a homeowner actually calls. For landscaping, LSA works especially well during peak season when search volume spikes and homeowners are comparing multiple companies from the same results page.
LEARN MOREThe map pack is where most landscaping jobs start. When someone searches "landscaper near me," the top three GBP results get the majority of calls. We optimize your profile, upload project photos weekly, build your review count, and monitor your rankings across every neighborhood you serve.
LEARN MOREPPC rents traffic. SEO owns it. We build service pages for every landscaping service you offer and location pages for every community you cover so you rank for "patio installation in [your city]" organically. Organic traffic is especially valuable in landscaping because the research phase is longer and homeowners compare multiple options before calling.
LEARN MORELandscaping is the most visual trade on social media. Before-and-after project galleries, seasonal offers, and drone footage of completed work stop the scroll in ways most industries cannot. We run Meta Ads that showcase your portfolio, retarget website visitors, and push seasonal promotions to homeowners in your service area.
LEARN MOREEvery channel sends traffic to your website. If that site loads slow, hides the phone number, or shows stock images instead of your real work, every dollar you spend on ads is wasted. We build fast, mobile-first landscaping websites with project galleries front and center, click-to-call on every screen, and conversion tracking from day one.
LEARN MORE
Seasonal business. year-round strategy.
Landscaping marketing cannot run on autopilot. The campaigns that work in April are wrong for November. We build a system that adapts with your calendar and your market.
We review your current campaigns, your GBP, your website, and how your project photos and reviews are working for you. You get a clear picture of what is driving calls and what is missing.
A 90-day plan mapped to your service calendar. Which services to push each month, how to split the budget between project leads and recurring accounts, and where the quick wins are in your market.
Campaigns, landing pages, project galleries, and conversion tracking go live in weeks. Seasonal campaign templates pre-built so we activate spring, fall, and winter pushes without scrambling.
Weekly bid adjustments, keyword refinements, and project photo rotations. Monthly reporting that shows which services and which neighborhoods are booking, not just generating clicks.
Problems we fix.
We have heard every version of these from landscaping company owners. The agency that ran the same ads in December as they did in May. The website full of stock photos that could belong to anyone. The mowing leads that flooded the phone when what you really wanted was hardscaping projects. These are the problems we actually fix.
We get tons of mowing leads but can't attract design-build or hardscaping clients.
We segment your campaigns by service type so your higher-margin work gets its own budget, its own keywords, and its own landing pages. Mowing and maintenance run separately from design-build and installation campaigns. You choose the mix.
Spring and summer are crazy busy, but October to March is dead.
We build off-season campaigns around fall cleanups, snow removal, dormant-season prep, and early-spring booking incentives. We also run retargeting and email campaigns to past customers to lock in recurring maintenance contracts before peak season starts.
Our website has stock photos and no real project work on it.
We rebuild your site and GBP around your actual completed projects. Before-and-after galleries, drone shots, and project descriptions. In landscaping, your portfolio is your best closer. We make sure it is front and center everywhere a homeowner looks.
We are competing against five other landscapers on the same Google results page.
We optimize your GBP, build your review count, create location pages for every neighborhood you serve, and run geo-targeted ads so you rank in the communities where you actually do the work. Showing up is not enough. We make you the obvious choice.
The last agency disappeared with our content and ad accounts.
Everything we build lives in your accounts. Your ad accounts, your website, your project photos, your data. You own it all. If you ever leave, you take everything with you.
Marketing built around how landscaping actually sells.
Your ad accounts, GBP, website, project galleries, and review profile assessed before we make any changes. We show you how you compare to the top landscapers in your market.
Every landscaping search term in your market, mapped by service type and season. Design-build, maintenance, hardscaping, irrigation, cleanups, snow removal. We show you where the demand peaks and where your competitors are not.
Pre-planned campaigns that match your service calendar. Spring pushes activate in March. Fall cleanup campaigns in September. Snow removal in November. No scrambling, no missed windows.
Your best completed work showcased across your website, GBP, and social ads. Before-and-after photos, project descriptions, and gallery pages that do the selling for you.
Dedicated pages for every landscaping service and every community you serve. "Patio installation in [city]," "lawn maintenance in [city]," "landscaper in [neighborhood]." Local visibility that compounds.
Every phone call, form submission, and booked estimate traced to the campaign, keyword, and page that produced it. You see which services and which neighborhoods are generating revenue.
Weekly posts, project photo uploads, review growth, and ranking monitoring. For landscaping, visual proof is the conversion lever. We keep your GBP looking active, current, and full of real work.
Leads, booked estimates, cost per lead, and revenue attribution broken down by landscaping service type, season, and geography. A report that tells you what is working and what is not.
Straight answers.
Ideally, February. Homeowners start researching landscaping projects before the weather turns. If your campaigns and content are live by early March, you capture demand before your competitors wake up. We build seasonal launch timelines into your plan so nothing gets missed.
Most landscaping companies we work with invest $2,000 to $8,000 per month across channels, with budget weighted toward peak season. Landscaping CPC is generally lower than HVAC or roofing, so your dollar stretches further. We scale spend with demand so you are not overpaying during slow months.
Yes. We build separate campaigns for high-value project work, design-build, hardscaping, outdoor kitchens, irrigation, and run maintenance campaigns separately. Different services attract different buyers, and they need different landing pages, different keywords, and different messaging.
More important than in almost any other trade. Before-and-after project galleries are the most effective conversion tool in landscaping. We build your site, GBP, and Meta Ads around real project photos because in this business, your work is your best advertisement.
You take everything. Ad accounts, website, analytics, project galleries, content. All set up under your ownership from the start. No lock-in, no holdbacks.
We do not put two landscaping companies in the same service area in direct competition. If there is a conflict, we tell you before you sign anything.
Let's make sure your best work gets seen.
30 minutes. We will look at how your landscaping company shows up across Google, where your competitors are winning the searches that should be yours, and what we would change first. No slide deck. No fluff. Just the plan.