Roofing marketing that books jobs beyond storm season.
Roofing has some of the highest cost per click in home services and one of the most unpredictable demand cycles. Storm season floods you with leads, then the phone goes quiet for months. You need a marketing system that captures every storm-driven search while building a steady pipeline of roof inspections, replacements, and repairs that does not disappear when the weather calms down. That is what we build.
200+ home service businesses served · Certified Google Partner · No long-term contracts · You own everything · 4.9-star Google rating
Marketing roofing is a different beast.
Roofing marketing is not like marketing any other trade. The ticket is the highest in home services, the buying cycle is the longest, and demand can spike overnight after a hailstorm and disappear just as fast. An agency that does not understand how roofing demand actually works will either overspend during storms or leave you with nothing when the sky clears.
A major storm can generate more leads in a week than you normally get in a quarter. If your campaigns are not ready to scale up instantly, you lose those leads to competitors who are. And when the storm work dries up, your marketing has to pivot just as fast to keep the schedule full.
A full roof replacement is often $8,000 to $25,000 or more. That means every lead is worth real money, and every wasted click is expensive. Your campaigns have to target homeowners who actually need a roof, not DIYers searching for patching tips or commercial contractors looking for subcontractors.
Roofing is not an emergency call like plumbing. Most homeowners get two to four quotes, check reviews, verify licensing, and compare before they commit. Your online presence has to build trust through that entire process, from the first search to the signed contract.
A significant share of roofing jobs involve insurance claims. Homeowners searching for storm damage repair are in a different mindset than someone shopping for a planned replacement. Your marketing needs to speak to both, with different messaging, different landing pages, and different CTAs.
High ticket means high stakes on every click.
Roofing is not a volume game. One signed contract can be worth more than a hundred low-ticket service calls in another trade. That changes everything about how your marketing should work, from the keywords you bid on to the way your landing pages are built to the follow-up that happens after the first click.
A homeowner who just got a storm damage estimate is not booking a roofer in 30 seconds. They are comparing quotes, reading reviews, and checking your credentials over days or weeks. Your paid and organic presence has to stay in front of them through that entire window, not just the initial search.
When a hail event or windstorm hits your market, search volume spikes within hours. We build campaigns with storm-surge triggers, increased budgets and geo-targeted ads ready to deploy the moment weather data confirms an event in your area. Slow ramp-up means lost leads.
Roofing is visual. Homeowners want to see completed work before they commit to a five-figure contract. We build your site and your GBP around project galleries, before-and-after shots, and real customer stories because in roofing, proof is the strongest closer you have.
Roofing jobs often take weeks from first contact to signed contract. Standard lead tracking misses the connection between the ad click in week one and the closed deal in week four. We wire attribution to follow the lead through the full cycle so you know which campaigns are actually generating revenue.
How we get your phone ringing.
Every channel does a different job for your roofing company. We run all six as one system so you show up everywhere a homeowner is searching, comparing, or deciding. Here is how each one works for roofers specifically.
"Roof repair near me" after a storm is one of the most valuable searches in home services. We build campaigns segmented by intent: emergency storm repair, planned replacement, roof inspection, and leak repair. Each gets its own ad group, its own budget, and its own landing page so your spend goes to the jobs you actually want.
LEARN MORELSA puts you above every other ad on Google with a Google Guaranteed badge. You only pay when a homeowner actually calls. For roofing, LSA is critical because the Google Guaranteed trust signal directly addresses the biggest objection homeowners have: "Can I trust this roofer?"
LEARN MOREThe map pack is where roofing jobs start, especially after storms when homeowners search "roofer near me" from their phone. We optimize your profile, manage weekly posts, build your review count, upload project photos, and monitor your rankings across every zip you serve.
LEARN MOREPPC rents traffic. SEO owns it. We build service pages for every roofing service you offer and location pages for every city you cover so you rank for "roof replacement in [your city]" organically. During storm season, organic traffic offsets the cost-per-click spike in paid. Year round, it generates inspections and replacement inquiries without ad spend.
LEARN MOREMeta Ads are where roofing awareness marketing lives. Post-storm campaigns pushed to homeowners in affected zip codes. Free roof inspection offers in spring. Before-and-after project galleries that build trust. Retargeting visitors who priced a replacement but did not call. Low cost, high recall.
LEARN MOREEvery channel sends traffic to your website. If that site loads slow, hides the phone number, or does not convert, every dollar you spend on ads is funding a leaky bucket. We build fast, mobile-first roofing websites with click-to-call on every screen, trust signals and completed project photos above the fold, and conversion tracking from day one.
LEARN MORE
Built to move fast when the weather does.
Roofing marketing cannot wait for quarterly reviews and 60-day ramp-ups. When a storm hits, you need campaigns live that week. When demand shifts, your budget has to shift with it. Here is how we operate.
We review your current campaigns, your GBP, your site, and your close rate. You get a clear picture of how much demand you are capturing versus how much is going to competitors, and what the revenue gap looks like.
A 90-day plan that accounts for your seasonal patterns, your target service mix, and the storm-driven spikes your market experiences. Channels, budget splits, and the first campaigns we will launch, planned before anything goes live.
Campaigns, landing pages, tracking, and call routing built and launched in weeks. Storm-ready campaign templates pre-built so we can activate geo-targeted ads within 24 hours of a weather event.
Bid adjustments, keyword refinements, and ad copy tests every week. Post-storm performance reviews within days, not months. Monthly reporting that connects ad spend to signed contracts, not just inbound calls.
Problems we fix.
We have heard every version of these from roofing company owners. The agency that burned $15K in a month on broad match. The storm season where you had more leads than you could handle and then nothing for six months. The website with no project photos and a phone number at the bottom of the page. These are the problems we actually fix.
Storm season floods us with leads, then nothing for six months.
We build an evergreen pipeline alongside your storm campaigns. Roof inspections, planned replacements, gutter work, maintenance. When the storm work dries up, the scheduled work keeps the crews moving.
Our cost per click is sky-high and we're not sure the leads are worth it.
Roofing CPC is expensive when you run broad campaigns. We restructure around specific job types, storm repair, replacement, inspection, and layer negatives to cut DIY, commercial, and job-seeker clicks. Your spend goes to homeowners who need a roof, not everyone who typed "roofing."
We get plenty of calls but our close rate is low.
Low close rates in roofing usually mean the leads are not qualified or the landing page is setting the wrong expectation. We audit your conversion path, match ad messaging to landing page messaging, and make sure the homeowner who calls you is already warm.
We want to build a brand beyond storm chasing.
We build your organic presence so you rank for "roof replacement in [city]" year round, not just when Google Ads is running. SEO, GBP, and content marketing create a foundation that keeps booking jobs whether or not a storm hit last week.
The last agency disappeared with our content and ad accounts.
Everything we build lives in your accounts. Your ad accounts, your website, your data, your call recordings. You own it all. If you ever leave, you take everything with you.
Roofing marketing that accounts for how roofing actually works.
Your ad accounts, GBP, website, and competitive landscape reviewed before we make a single change. We show you what your competitors are doing, what they are missing, and where the opening is.
Every roofing search term in your market, segmented by job type: storm repair, full replacement, inspection, leak, gutter, commercial. We map intent so your budget goes to the searches that close, not the ones that browse.
Pre-built campaign templates with geo-targeting and budget triggers ready to activate within 24 hours of a weather event. When the storm hits, you are already live while competitors are still building.
Alongside storm work, we run year-round campaigns for roof inspections, aging roof replacements, and maintenance. Steady lead flow that does not depend on the weather forecast.
Dedicated pages for every roofing service and every city you serve. "Roof replacement in [city]," "storm damage repair in [city]," "roof inspection in [city]." Organic reach that builds over time.
Every call, form, and booked inspection traced to the campaign and keyword that produced it. For roofing, we track beyond the lead to help connect ad spend to signed contracts, not just phone calls.
Weekly posts, review growth, project photo uploads, and ranking monitoring. For roofing, visual proof is the strongest trust signal. We make sure your GBP looks like a company that does real work, because you are.
Leads, inspections booked, cost per lead, and revenue attribution broken down by roofing job type and geography. A report that tells you whether your marketing is building a business or just generating activity.
Straight answers.
Yes. We pre-build storm-ready campaign templates with geo-targeting for your market. When weather data confirms an event, we can have targeted ads live within 24 hours. You do not lose the surge to competitors who were ready and you were not.
Most roofing companies we work with invest $5,000 to $15,000 per month across channels. Roofing CPC is among the highest in home services, so budget allocation matters more than raw spend. We build a plan that balances storm-response campaigns with year-round pipeline work.
That is what the evergreen pipeline does. Roof inspections, aging roof replacements, gutter work, and maintenance content run year round alongside your storm campaigns. When the weather is calm, the scheduled work fills the schedule.
We can build campaigns and landing pages that speak to homeowners dealing with storm damage and insurance claims. The messaging, the CTAs, and the follow-up process are different from planned replacement marketing, and we keep them separate.
You keep everything. Ad accounts, website, content, analytics, call recordings. All built under your ownership. No contracts locking you in, no leverage over your data.
We track beyond the inbound call. Our attribution connects ad spend to booked inspections and, where your CRM allows, to signed contracts. The monthly report shows cost per booked job, not just cost per lead, so you see the full picture.
Let's build a pipeline that does not depend on the weather.
30 minutes. We will look at how your roofing company shows up across Google, where storm-season leads are going to competitors, and what a year-round marketing system looks like for your market. No sales pitch. Just the plan.