Stop guessing. Start getting calls.
Most PPC accounts run on autopilot and quietly bleed budget. We rebuild yours around the search terms that actually book jobs — and we don't stop optimizing.
Paid search is the fastest channel
SEO takes months. GBP takes weeks. PPC takes a day. When you need the phone to ring by Friday, this is the channel.
When someone searches "emergency plumber near me" they already have their credit card out. PPC puts you in front of that exact moment.
We spend against search terms that book jobs. The ones that just drain budget get negatived into oblivion — usually inside the first two weeks.
PPC launches the day after we build. No waiting for rankings, no 90-day ramp. If the ad group is dialed, leads show up that afternoon.
Call tracking, form tracking, conversion scoring. You see exactly which ad, which keyword, which landing page booked which job — down to the dollar.
Real dashboards. real numbers.
A pump service company came to us with no Google Ads history. We built the account from scratch — structure, conversion tracking, bidding strategy — and hit 17.5x return on ad spend within five months.
Account creation to first booked job in under two weeks. Every conversion action wired — calls, forms, and booked appointments — so the algorithm had clean signal from day one.
After five months of weekly optimization — bid sculpting, negative keyword builds, ad copy testing — Taytay Pumps' account hit peak efficiency with costs still dropping month over month.
Tight exact-match structure around high-intent plumbing terms — leak, drain, water heater, emergency — so every dollar goes toward calls from homeowners ready to book.
After restructuring away from broad match and cutting wasted spend, this plumbing client saw cost per booked job drop while total lead volume climbed within the same budget.
Electrical PPC is expensive to run wrong. We build tight ad groups around panel upgrades, EV chargers, and emergency calls — the job types with the highest ticket and the most intent.
How we work.
We pull search volume, CPC, and competitor spend for every keyword in your trade, then map which ones actually book jobs versus the ones that just generate clicks.
We restructure ad groups around service + intent + zip, write fresh ad copy for each, and wire conversion tracking + call recording from the first click.
Weekly bid adjustments, negatives, ad copy tests, landing page iteration. Bad terms killed fast, good terms scaled fast.
Monthly scorecard: spend, clicks, calls, booked jobs, cost per booked job — by keyword, by zip, by time of day.
Most accounts don't hit full stride immediately. The first 30 days are about clean data collection. By 60 days the algorithm starts to learn. By 90 days you'll have a reliable picture of your true cost per booked job — and that's when we really start scaling. We set expectations clearly from day one because the clients who stick through the ramp are the ones who see the biggest returns.
Problems we fix.
We're spending five figures a month and have no idea what's working.
We rebuild tracking from scratch — call recording, form conversions, Google Ads + GA4 wiring — so every dollar traces back to a booked job within week one.
Our CPC keeps climbing and nothing we change moves it.
Most price bloat is wasted broad match. We restructure around exact and phrase, layer negatives aggressively, and usually drop effective CPC 25-40% inside 60 days.
The last agency just set it and forgot it.
We ship changes every week — bids, negatives, ad copy, landing pages. You see what we did and why in a monthly report you can actually read.
We rank in the ads but our phone isn't ringing.
Clicks without calls means the landing page or the offer is broken. We audit both, rewrite the hero section, add trust signals, and make the phone number impossible to miss.
We tried Google Ads once and it felt like lighting money on fire.
Usually an unstructured account with no negatives, broad match enabled, and no conversion tracking. We fix all three before we spend a dollar of new budget.
What's included.
We grade your existing account across 30+ signals before we touch a thing.
We pull every search term in your trade + zip and map spend against competitors.
Tight, theme-locked ad groups built around service + intent + zip.
Fresh headlines and descriptions plus every sitelink, callout, and structured snippet.
Every call and form traced back to the exact ad, keyword, and landing page.
We audit your landing pages against booked-job rates and tell you exactly what to change.
Bid adjustments, negatives, new ad tests, dayparting, geo-targeting refinement. Not monthly — weekly.
Spend, clicks, calls, booked jobs, cost per booked job — broken down by keyword, zip, and time.
Real clients. real results.
“The phone has done nothing but ring off the hook.”
“GMB click-throughs, calls, sales, and attribution just keeps going up every month.”
Let's get your phone ringing.
30 minutes. We'll look at your current setup and tell you straight if we can help.