Window cleaning marketing that books residential and commercial accounts.
Window cleaning is one of the most undermarketed trades in home services. Most window cleaning companies still run on referrals, yard signs, and repeat clients. That works until it plateaus. You need a marketing system that generates new residential customers, lands commercial contracts, and converts first-time cleanings into recurring accounts. PPC, LSA, SEO, GBP, and a converting website. That is the system we build.
200+ home service businesses served · Certified Google Partner · No long-term contracts · You own everything · 4.9-star Google rating
Window cleaning marketing is a recurring revenue game.
Window cleaning is not a one-call trade. The real value is in the client who books twice a year, every year, and adds gutter cleaning and pressure washing on top. Your marketing has to do more than generate the first call. It has to build a base of recurring accounts that stabilizes your revenue and makes your schedule predictable.
Referrals and repeat customers are the backbone of early growth. But referrals are unpredictable. You cannot scale them, you cannot control the timing, and you cannot rely on them to fill a new crew's schedule. The companies that break through the plateau are the ones that add a digital lead channel they actually control.
A homeowner searching "window washing near me" wants a fast quote for their house. A property manager searching "commercial window cleaning" wants a proposal, references, and a contract. Running one campaign for both means your messaging misses for each. The keywords, the landing pages, and the sales process are completely different.
Most window cleaning companies also offer gutter cleaning, pressure washing, and sometimes gutter guard installation. Homeowners who hire you for windows are prime candidates for the rest. Your marketing should not just sell window cleaning. It should introduce the full suite and drive bundled bookings that increase the average ticket.
Window cleaning peaks in spring as homeowners prep for warmer months, clean off winter grime, and get ready for home sales. May and June are typically the busiest months. Demand dips in winter in most markets. Your marketing has to capture every lead during the peak and sustain the schedule with gutter work, pressure washing, and commercial contracts in the off-months.
Book the first clean. Upsell the service. Keep the client.
Window cleaning has a built-in advantage most trades do not: the service repeats naturally. Homeowners need their windows cleaned regularly. The challenge is getting the first booking and then converting that customer into a recurring account with bundled services. Here is how we make that happen.
We do not stop at the first call. Landing pages promote recurring plans over one-time cleanings. Follow-up email sequences after the first visit push for biannual or quarterly sign-ups. Retargeting ads remind past customers to rebook. The marketing keeps working long after the first window is clean.
We build campaigns that lead with window cleaning and introduce gutter cleaning, pressure washing, and gutter guards as natural add-ons. Bundled service landing pages, seasonal package offers, and cross-sell retargeting increase the average job value without increasing the cost per lead.
Spring window cleaning pushes launch in March. Post-winter gutter cleaning campaigns run through April. Pressure washing for decks and driveways in May. Fall cleanup packages in September. Your budget follows the calendar so you capture every seasonal window of demand.
We build separate campaigns for commercial window cleaning that target property managers, office administrators, and HOAs. Commercial contracts are higher lifetime value and steadier year round. Running them alongside your residential campaigns creates two revenue streams that balance each other's seasonality.
How we fill your schedule.
Every channel does a different job for your window cleaning company. We run all six as one system so you show up everywhere a homeowner or property manager is searching, browsing, or deciding. Here is how each one works for window cleaning specifically.
"Window cleaning near me" and "window washing service" are high-intent searches from homeowners ready to book. We build campaigns segmented by service type, window cleaning, gutter cleaning, pressure washing, and commercial, so your budget targets the bookings with the highest value. Seasonal ad schedules ramp with demand.
LEARN MORELSA puts you above every other ad on Google with a Google Guaranteed badge. You only pay when someone actually calls. For window cleaning, where homeowners are comparing several companies on the same page, the Google Guaranteed badge and review count tip the decision in your favor.
LEARN MOREThe map pack is where most window cleaning decisions start. When someone searches "window washing near me," the top three GBP results get the majority of calls. We optimize your profile, post project photos, build your review count, and monitor rankings across every neighborhood you serve.
LEARN MOREPPC rents traffic. SEO owns it. We build service pages for every service you offer, window cleaning, gutter cleaning, pressure washing, gutter guards, commercial, and location pages for every city and suburb you cover. Organic rankings compound and generate bookings without ad spend.
LEARN MOREMeta Ads are where window cleaning seasonal promotions and rebooking campaigns live. Spring cleaning offers. Before-and-after window transformation photos. Retargeting past customers who have not rebooked. For window cleaning, Meta is a strong rebooking and upsell channel because the service is visual and the audience is broad.
LEARN MOREEvery channel sends traffic to your website. If that site loads slow, hides the phone number, or does not make booking easy, every dollar you spend on ads is wasted. We build fast, mobile-first window cleaning websites with online booking, service bundle pages, and conversion tracking from day one.
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Predictable bookings. predictable revenue.
Window cleaning companies that rely on one-off customers live on a treadmill. We build a system that generates new clients and keeps existing ones rebooking so your schedule stays full without starting from zero every month.
We review your current campaigns, GBP, website, and how your booking and rebooking process works. You get a clear picture of what is driving new clients, what your recurring base looks like, and where the biggest growth opportunities are.
A 90-day plan that balances new client acquisition with recurring conversion and multi-service upselling. Which services to push each season, how to split budget between residential and commercial, and where the fastest wins are.
Campaigns, landing pages, booking integrations, and tracking go live in weeks. Spring campaigns pre-built and staged. Commercial pipeline campaigns structured alongside residential from day one.
Weekly bid adjustments, keyword refinements, and seasonal campaign rotations. Monthly reporting that shows new bookings, recurring sign-ups, average ticket value, and which neighborhoods are converting.
Problems we fix.
We have heard every version of these from window cleaning company owners. The company that hit a ceiling on referrals and could not figure out how to grow past it. The Google Ads campaign that mixed residential and commercial and wasted half the budget. The spring season that came and went without a plan. These are the problems we actually fix.
We have been growing on referrals but we have hit a ceiling.
Referrals are great but they are not controllable. We build the digital infrastructure, PPC, LSA, GBP, SEO, and a converting website, that generates predictable new-client flow on top of what referrals bring. You keep the word-of-mouth business and add a channel you control.
Our average job value is too low because customers only book window cleaning.
We build multi-service campaigns and landing pages that promote bundled packages, window cleaning plus gutter cleaning, plus pressure washing. Seasonal bundle offers and cross-sell retargeting increase the average ticket without increasing the cost per lead.
Customers book once and never come back.
We build the rebooking into the marketing funnel. Follow-up email sequences after the first service. Retargeting ads with seasonal reminders. Landing pages that lead with recurring plans over one-time bookings. The first clean is the acquisition. The recurring schedule is the revenue.
Spring is slammed and winter is dead.
We shift winter campaigns to gutter cleaning, commercial contracts, and holiday window cleaning promotions. Pre-season spring booking campaigns launch in February to lock in the schedule early. Commercial work runs year round and balances the residential seasonality.
The last agency disappeared with our content and ad accounts.
Everything we build lives in your accounts. Your ad accounts, your website, your data, your booking records. You own it all. If you ever leave, you take everything with you.
Marketing built for recurring revenue, not one-time cleanings.
Your ad accounts, GBP, website, and booking process assessed before we change anything. We identify where new clients drop off and what converting more one-time bookings into recurring accounts would be worth.
Every window-related search in your market, mapped by service type and audience: residential window cleaning, commercial window cleaning, gutter cleaning, pressure washing. We show you where the demand is and where your competitors are missing.
Separate structures for residential window cleaning, gutter cleaning, pressure washing, and commercial accounts. Each gets its own budget, keywords, and landing page. Your residential budget does not get diluted by commercial clicks.
Landing pages, seasonal packages, and retargeting campaigns that promote bundled services. Window cleaning plus gutter cleaning plus pressure washing priced as a package increases the average ticket and gives the customer a reason to book everything at once.
Dedicated pages for every service and every city or suburb you serve. "Window cleaning in [city]," "gutter cleaning in [city]," "pressure washing in [city]." Organic visibility that compounds.
Every call, form submission, and online booking traced to the campaign, service type, and keyword that produced it. You see which services and which neighborhoods are generating the highest-value clients.
Weekly posts, project photos, review growth, and ranking monitoring. For window cleaning, consistent five-star reviews naming your technicians by name are the strongest trust signal in the trade.
New bookings, recurring sign-ups, average ticket value, and cost per client broken down by service type and geography. A report that tells you whether your marketing is building a recurring base or just churning leads.
“May, June, July, August. It started ticking up 10, 20, 30% per month. At this point we're at 45 to 50% year over year in GMB call volume.”
Straight answers.
Referrals are valuable but unpredictable. Digital marketing adds a lead channel you control. PPC and LSA put you in front of homeowners who are actively searching and do not know anyone to ask. The window cleaning companies growing fastest treat digital as their primary lead system and referrals as a bonus.
Most window cleaning companies we work with invest $2,000 to $6,000 per month across channels. Window cleaning CPC is lower than most trades, which means your budget goes further. We scale spend with seasonal demand and prioritize the campaigns with the highest recurring conversion rate.
Yes. We build multi-service landing pages and seasonal bundle offers that promote window cleaning plus gutter cleaning plus pressure washing as a package. Cross-sell retargeting after the first booking drives additional service sign-ups.
Commercial contracts run year round. Gutter cleaning demand peaks in fall. Holiday window cleaning and indoor commercial work fill gaps. We build off-season campaigns around these services so your crews stay busy regardless of the weather.
You keep everything. Ad accounts, website, analytics, content. All set up under your ownership. No contracts, no holdbacks.
No. We do not put two window cleaning companies in the same service area in direct competition. If there is a conflict, we tell you upfront.
Let's build a client base that rebooks.
30 minutes. We will look at how your window cleaning company shows up across Google, where new clients and recurring revenue are going to competitors, and what we would build first. No slide deck. No fluff. Just the plan.