Electrical marketing that keeps the schedule full.
Electrical work has some of the highest-value jobs in home services, but the leads do not fall into your lap. Homeowners do not think about their electrician until something goes wrong or a project demands it. You need marketing that captures both the emergency calls and the planned work, panel upgrades, EV charger installs, whole-home rewires, and turns search traffic into booked jobs. That is what we build.
200+ home service businesses served · Certified Google Partner · No long-term contracts · You own everything · 4.9-star Google rating
Marketing electrical is its own game.
Electrical is not plumbing and it is not HVAC. The search behavior is different, the job types are more varied, and the competition for high-value work like panel upgrades and EV charger installations is growing fast. An agency that lumps you in with "home services" and runs the same playbook is going to miss the opportunities that matter most for your electrical company.
A dead outlet at 11pm is an emergency. An EV charger install is a planned project. A panel upgrade is somewhere in between. Your marketing has to capture both ends, fast response for urgent calls and trust-building content for the homeowner who is researching a $5,000 project over two weeks.
Panel upgrades, whole-home rewires, generator installs, and EV infrastructure are not impulse purchases. Homeowners compare companies, read reviews, check licensing, and ask for quotes. Your online presence has to hold up through that entire research process, not just the final click.
If you serve both residential and commercial, running one campaign for "electrician" is going to pull in a mix of everything. Commercial searches, DIY questions, job seekers. Segmenting residential from commercial intent is the difference between paying for leads you can close and paying for leads that waste your time.
Homeowners are more cautious about hiring an electrician than almost any other contractor. The stakes feel higher. Licensed, insured, and reviewed are not just differentiators in electrical. They are the minimum. Your marketing has to surface those credentials everywhere a homeowner looks.
Credentials sell. Your marketing has to prove it.
Electrical is a trust-first trade. Homeowners are not just choosing convenience. They are choosing safety. Every piece of your marketing, from the first ad they see to the moment they dial your number, has to reinforce that you are qualified, credentialed, and worth the investment.
Your state license number, insurance status, and credentials should show up in your ads, your GBP, your website header, and your landing pages. We build them into every touchpoint because homeowners look for them, and eliminating the doubt before they call removes the biggest barrier to booking.
An emergency "no power" search and a "panel upgrade cost" search are two completely different buyers. One needs you in an hour. The other is comparing three companies over a week. We build separate campaign structures for each so your ad spend matches the intent and your landing pages match the mindset.
EV charger installations, panel upgrades for electrification, and generator installs are growing categories. Homeowners searching for these services are doing more research and spending more money per job than a typical residential call. We build dedicated pages and campaigns for high-growth services so you are visible when this demand hits your market.
Electrical companies often run a mix of residential and commercial, emergency and project-based. Without proper tracking, you cannot tell which campaigns drive the profitable work and which ones generate noise. We wire attribution from day one so you see revenue by service line, not just total lead count.
How we get your phone ringing.
Every channel does a different job for your electrical company. We run all six as one system so you show up everywhere a homeowner is searching, comparing, or deciding. Here is how each one works for electricians specifically.
"Electrician near me" captures the emergency calls. "EV charger installation" and "panel upgrade cost" capture the high-ticket planned work. We build separate campaigns for each so your emergency budget does not compete with your project budget. Every call traced back to the keyword that generated it.
LEARN MORELSA puts you above every other ad on Google with a Google Guaranteed badge. You only pay when a homeowner actually calls. For electrical, LSA is especially powerful because it surfaces your reviews and credentials at the top of the page, exactly where a cautious homeowner is looking.
LEARN MOREThe map pack is where most local electrical jobs start. When someone searches "electrician near me," the top three GBP results get the majority of calls. We optimize your profile, manage weekly posts, build your review count, and monitor your rankings across every zip you serve.
LEARN MOREPPC rents traffic. SEO owns it. We build service pages for every electrical service you offer, panel upgrades, EV chargers, rewiring, lighting, generators, and location pages for every city you cover. Organic traffic compounds. The page you rank today keeps booking jobs next year.
LEARN MOREMeta Ads put your electrical company in front of homeowners before they need you. EV charger awareness campaigns. Generator installs before storm season. Whole-home surge protection. Retargeting visitors who looked at your panel upgrade page but did not call. Low cost, high recall.
LEARN MOREEvery channel sends traffic to your website. If that site loads slow, hides the phone number, or does not convert, every dollar you spend on ads is funding a leaky bucket. We build fast, mobile-first electrical websites with click-to-call on every screen, trust signals and license numbers above the fold, and conversion tracking from day one.
LEARN MORE
Simple process. relentless execution.
We run your marketing the way you would run it if you had the time. Fast decisions, weekly improvements, and zero tolerance for wasted spend.
We review your existing ad accounts, your GBP, your website, and how your phones are being handled. You get an honest assessment of what is working, what is leaking, and what is missing entirely.
A focused 90-day plan that maps channels to your highest-value electrical services. Which campaigns to launch first, where the quick wins are, and how the strategy compounds over time.
Ad campaigns, landing pages, call tracking, and conversion wiring go live fast. We do not wait for perfect. We launch, measure, and improve with real data from your market.
Bids adjusted, keywords refined, ad copy tested, underperformers cut. Every week. You see a monthly report that shows what we did, what changed, and whether it made you money.
Problems we fix.
We have heard every version of these from electrical company owners. The agency that sent commercial leads to a residential shop. The Google Ads account burning budget on "how to wire a light switch" clicks. The website that buries the license number on the about page. These are the problems we actually fix.
Our ads show up for commercial searches but we only do residential.
We negative out commercial intent, filter by geo, and build campaigns that target residential homeowners exclusively. If you serve both, we segment them so each audience gets the right message and the right landing page.
We want more panel upgrade and EV charger leads, not just outlet repairs.
High-ticket electrical work requires its own campaigns. We build dedicated ad groups and landing pages for panel upgrades, EV installations, generator installs, and rewiring so your budget targets the jobs that move your revenue, not just your call volume.
We're getting clicks but nobody is booking.
Clicks without bookings means the landing page is not earning trust or the phone number is not prominent enough. We audit the conversion path, surface your license and reviews above the fold, and make it obvious why a homeowner should pick you over the next result.
Homeowners keep asking "are you licensed?" on the phone, which means our site is not communicating it.
Your license number, insurance, and credentials should be visible on every page, not buried on the about page. We build them into your header, your hero section, and your GBP so homeowners see it before they call, not after.
The last agency disappeared with our content and ad accounts.
Everything we build lives in your accounts. Your ad accounts, your website, your data, your call recordings. You own it all. If you ever leave, you take everything with you.
Built for electrical. Not recycled from another trade.
Your current ad accounts, GBP, website, and call handling reviewed against 30+ signals. We tell you what is working and what is costing you money before we change anything.
Every residential electrical search term in your market, mapped by service type and intent. Panel upgrades, EV chargers, rewiring, emergency, lighting. We show you where the demand is and where your competitors are not.
Separate structures for emergency calls, high-ticket project work, and maintenance or inspection services. Your emergency budget does not compete with your project budget.
Headlines, descriptions, and extensions that lead with credentials, reviews, and licensing. Electrical homeowners are cautious buyers. The ad copy has to answer "can I trust this company?" before they ever reach your site.
A dedicated page for every electrical service and every city you serve. "Electrician in [city]," "panel upgrade in [city]," "EV charger installation in [city]." Organic visibility that compounds.
Every phone call, form submission, and booked appointment tracked to the campaign, keyword, and page that produced it. You see which electrical services are generating revenue and which are generating noise.
Weekly posts, review strategy, credential highlights, and ranking tracking across your service area. The map pack presence that builds over time and books jobs without ad spend.
Leads, booked jobs, cost per booked job, and revenue attribution broken down by electrical service line and geography. A report built to answer "is this working?" in five minutes.
Real electricians. real results.
“If you're looking for a company that will care as much about your marketing as you do, this is where you want to be.”
Straight answers.
Yes. We build dedicated campaigns for panel upgrades, EV charger installs, generators, rewiring, and other high-ticket services. Emergency and project work run in separate structures so each gets the right budget, the right keywords, and the right landing pages.
Most electrical companies we work with invest $3,000 to $10,000 per month across channels. Electrical CPC tends to be lower than HVAC or roofing, which means your budget stretches further. We build the plan around your revenue targets and the services you want to grow.
Yes, and we keep them completely separate. Residential and commercial intent require different keywords, different ads, and different landing pages. Combining them in one campaign is one of the most common budget-wasting mistakes in electrical marketing.
We build your license number, insurance status, Google Guaranteed badge, and review count into every surface, your ads, your GBP, your website header, and your landing pages. For electrical, trust is the first conversion lever. We make sure homeowners see your credentials before they ever pick up the phone.
You take everything with you. Ad accounts, website, analytics, content, call data. It is all set up under your ownership from day one. No contract lock-in, no transition fee, no disappearing act.
Your dedicated strategist is available by phone and email. You get a monthly performance report and a standing invite to review it together. If something needs attention between reports, we reach out. We do not wait for you to ask.
Let's find out where your leads are going.
30 minutes. We will look at how your electrical company shows up on Google, where homeowners are finding your competitors instead of you, and what we would change first. Honest assessment. No obligations.