Pest control marketing that turns seasonal spikes into year-round revenue.
Pest control demand surges in spring and summer, dips in winter, and competes on every results page with national franchises that outspend you ten to one. You do not need to match their budget. You need smarter targeting, stronger local visibility, and a marketing system that converts one-time treatments into recurring service plans. That is what we build.
200+ home service businesses served · Certified Google Partner · No long-term contracts · You own everything · 4.9-star Google rating
Pest control marketing has its own playbook.
Pest control is seasonal, emotional, and local. Homeowners searching for pest control are usually reacting to something they just saw in their house, and they want it gone fast. But the real money in pest control is not the one-time treatment. It is the recurring plan. Your marketing has to capture the urgent caller and convert them into a long-term customer.
Nobody plans to call a pest control company. They see a roach, hear something in the attic, or wake up with bites. That panic drives the search, and the first company that shows up, looks trustworthy, and answers the phone gets the job. Your marketing has to be there in that exact moment.
Terminix, Orkin, and Rentokil dominate the paid results in most markets. You cannot outspend them. But you can outrank them locally. Local SEO, Google Business Profile, and Local Service Ads are the channels where independent pest control companies consistently beat the nationals because homeowners want someone local who answers the phone, not a 1-800 number.
A one-time treatment is worth $150 to $300. A recurring quarterly or monthly plan is worth $600 to $1,200 a year, every year. Your marketing should not just generate first-time calls. It should feed a funnel that converts those callers into plan subscribers. The lifetime value gap is enormous.
Spring and summer account for the majority of pest control revenue. Mosquitoes, ants, termites, rodents. If your campaigns are not ready when the season hits, you lose those leads to competitors who were. And if your marketing disappears in winter, you lose the retention opportunity that keeps revenue stable year round.
Win the panic search. Keep the customer for years.
Pest control marketing is a two-part problem. Part one is showing up when someone types "exterminator near me" in a panic. Part two is turning that one-time caller into a recurring customer. Most agencies only solve part one. Here is how we handle both.
When someone searches "pest control near me" or "termite treatment [city]," they are ready to book right now. We build campaigns around pest-specific searches so you show up for the exact bug, the exact city, and the exact urgency. Not broad "pest control" campaigns that attract tire-kickers and DIY researchers.
We do not stop at generating the first call. Your landing pages, your follow-up sequences, and your retargeting campaigns are all designed to move one-time customers into quarterly or monthly plans. Because in pest control, the first visit is just the beginning of the real revenue.
National brands own the top paid spots. But in the map pack, in local reviews, and in Local Service Ads, independent pest control companies win on trust, speed, and personal service. We build your local presence so you dominate the channels where homeowners actually choose who to call.
Termite campaigns in spring. Mosquito campaigns in summer. Rodent campaigns in fall and winter. Each pest type has different search volume, different intent, and different ticket value. We build separate structures for each so your budget goes where the demand is, not where it was two months ago.
How we fill your schedule.
Every channel does a different job for your pest control company. We run all six as one system so you show up everywhere a homeowner is searching, panicking, or comparing. Here is how each one works for pest control specifically.
"Exterminator near me" is a job ready to book in the next hour. We build campaigns segmented by pest type, termites, rodents, mosquitoes, bed bugs, ants, roaches, so your budget goes to the pests with the highest treatment value and the strongest conversion rates. Each pest type gets its own keywords, its own ad copy, and its own landing page.
LEARN MORELSA puts you above every other ad on Google with a Google Guaranteed badge. For pest control, where homeowners are choosing between a local company and a national chain, the Google Guaranteed badge and visible review count tip the decision in your favor. We manage your profile, dispute junk leads, and keep your spend on calls that actually book.
LEARN MOREThe map pack is where most local pest control decisions happen. When someone searches "pest control near me," the top three GBP results get the majority of calls. We optimize your profile, post seasonal pest alerts weekly, build your review count, and monitor your rankings against both local competitors and national chains.
LEARN MOREPPC rents traffic. SEO owns it. We build service pages for every pest type and treatment you offer and location pages for every city you cover so you rank for "termite treatment in [your city]" organically. Organic rankings in pest control compound fast because the content is pest-specific and highly local.
LEARN MOREMeta Ads are where pest control awareness and seasonal marketing live. Pre-season mosquito campaigns. Termite awareness before swarm season. Retargeting past customers with recurring plan offers. For pest control, Meta works best as a retention and seasonal push tool rather than a cold lead generator.
LEARN MOREEvery channel sends traffic to your website. If that site loads slow, buries the phone number, or looks generic, every dollar you spend on ads is wasted. We build fast, mobile-first pest control websites with pest-specific service pages, click-to-call on every screen, and booking forms that make it easy for a panicked homeowner to get help fast.
LEARN MORE
Pest season does not wait. neither do we.
Pest control demand is compressed and time-sensitive. When ants start marching in April, your campaigns need to already be live. When termite swarm season hits, you need to be at the top of the page that morning. Here is how we keep you there.
We review your current campaigns, your GBP, your website, and your recurring customer base. You get a clear picture of where leads are coming from, where they are dropping off, and what converting them into plan subscribers would be worth.
A 90-day plan built around your pest calendar and your revenue goals. Which pests to target each month, how to split spend between new customer acquisition and plan conversion, and where the fastest wins are in your market.
Campaigns, landing pages, and tracking go live in weeks. Pest-specific and season-specific campaign templates pre-built so we activate mosquito, termite, rodent, and general pest pushes on schedule without delay.
Bid adjustments, pest-type performance reviews, and recurring plan conversion tracking every week. Monthly reporting that shows which pests are booking, which zips are converting, and what your cost per recurring customer looks like.
Problems we fix.
We have heard every version of these from pest control company owners. The agency that could not tell a termite lead from a rodent lead. The Google Ads account where half the budget went to "DIY ant killer" clicks. The off-season where the phone went dead because nobody planned for it. These are the problems we actually fix.
We can't compete with Terminix and Orkin on ad spend.
You do not have to. Local Service Ads, Google Business Profile, and local SEO are the channels where independent pest control companies consistently outperform nationals. We build your local authority so homeowners in your service area see your name, your reviews, and your Google Guaranteed badge before they ever see a 1-800 number.
We get first-time treatment calls but can't convert them into recurring plans.
We build the recurring conversion into the marketing funnel. Landing pages that promote plans, not just treatments. Follow-up email sequences after the first visit. Retargeting ads that push plan sign-ups to past customers. The marketing does not stop when the phone rings. It stops when they subscribe.
Half our ad budget goes to people searching for DIY solutions.
We layer aggressive negative keywords from day one. "DIY," "home remedy," "how to get rid of," "products," all negated. Your budget goes to homeowners who want to hire a professional, not someone looking for a YouTube tutorial.
Spring hits and we're scrambling to get campaigns running.
We pre-build seasonal campaign templates so termite, mosquito, ant, and general pest campaigns activate on schedule. By the time your competitors are building their spring ads, yours are already generating calls.
The last agency disappeared with our content and ad accounts.
Everything we build lives in your accounts. Your ad accounts, your website, your data, your customer list. You own it all. If you ever leave, you take everything with you.
Pest-specific marketing. Not generic home services recycled with your logo.
Your ad accounts, GBP, website, and competitive landscape reviewed before anything changes. We benchmark you against both local independents and national chains in your market.
Every pest-related search in your market, mapped by pest type, treatment intent, and geography. Termites, rodents, bed bugs, mosquitoes, ants, roaches. We show you where the demand is and which pest categories have the highest conversion value.
Pre-built campaigns that match your pest calendar. Termite and ant pushes in spring. Mosquito and wasp campaigns in summer. Rodent campaigns in fall. General pest and plan retention year round.
Landing pages, follow-up emails, and retargeting campaigns designed to convert one-time callers into recurring quarterly or monthly plan subscribers. The revenue model that stabilizes your business.
Dedicated pages for every pest type and every community you serve. "Termite treatment in [city]," "rodent control in [city]," "pest control in [neighborhood]." Organic visibility that compounds.
Every call, form, and booked treatment traced to the campaign, pest type, and keyword that produced it. You see which pests and which neighborhoods are generating revenue.
Weekly posts timed to seasonal pest activity, review growth, and ranking monitoring. Your GBP stays active and relevant to what homeowners are actually searching for each month.
Leads, booked treatments, recurring plan sign-ups, and cost per customer broken down by pest type, season, and geography. The numbers that show whether your marketing is building a business or just generating activity.
Straight answers.
You win locally. Local Service Ads, GBP, and local SEO are the channels where independent pest control companies outperform nationals because homeowners prefer a local company with real reviews over a 1-800 number. We build your local visibility so you own the map pack and the LSA spots in your market.
Most pest control companies we work with invest $2,000 to $8,000 per month across channels, with spend weighted toward spring and summer when demand peaks. Pest control CPC is generally moderate compared to HVAC or roofing, so your budget goes further. We scale spend with the season.
Yes. We build the recurring conversion into the funnel, plan-focused landing pages, post-treatment follow-up emails, and retargeting campaigns that push plan sign-ups. The first treatment is the acquisition. The plan is the revenue.
Always. Termite searches, rodent searches, and mosquito searches have different intent, different volume, and different treatment value. We build separate campaign structures for each so your budget matches the demand and your messaging matches the pest.
You keep everything. Ad accounts, website, content, analytics, customer data. It is all set up under your ownership from day one. No contracts, no holdbacks, no surprises.
We shift to rodent campaigns, plan retention marketing, and pre-season awareness pushes so you are not starting from zero when spring hits. The off-season is when you lock in recurring revenue and build the organic presence that pays off in peak months.
Let's turn seasonal demand into year-round revenue.
30 minutes. We will look at how your pest control company shows up across Google, where you are losing ground to nationals or local competitors, and what we would do first to fill your schedule and grow your recurring base. No pitch deck. Just the plan.