Restoration marketing that captures every emergency call in your market.
Water damage, fire damage, and mold remediation jobs average $3,000 to $15,000 or more per project. That makes restoration one of the highest-value verticals in home services, and one of the most competitive to market. Cost per click can reach $200 or more for premium keywords. You cannot afford to waste a single dollar on unqualified traffic. You need a marketing system that captures emergency searches the moment they happen, builds trust instantly, and converts distressed homeowners into booked jobs. That is what we build.
200+ home service businesses served · Certified Google Partner · No long-term contracts · You own everything · 4.9-star Google rating
Restoration marketing operates under extreme conditions.
Restoration is not like any other home service. The calls are urgent, the stakes are high, the job values are massive, and the competition for those searches is brutal. Most agencies treat restoration like another "home services" vertical and run the same playbook they use for plumbing or HVAC. That does not work when a single click costs $100 or more and the homeowner is standing in a flooded basement at 2am.
When a pipe bursts or a fire tears through a kitchen, the homeowner is not comparison shopping. They are calling the first company that looks credible and answers the phone. Second place does not get a callback. Your marketing has to be live, visible, and trustworthy at every hour of every day because emergencies do not follow a schedule.
Restoration keywords routinely reach $100 to $250 or more per click in competitive markets. At those rates, a poorly structured campaign can burn through $5,000 in a week with nothing to show. Precision targeting, aggressive negative keyword lists, and high-converting landing pages are not optional. They are survival.
Homeowners filing insurance claims need a restoration company that their insurer will work with. IICRC certification, proper insurance, and documented processes are not marketing copy. They are the reason a homeowner calls you instead of the next result. Your credentials have to be visible everywhere.
A major storm, a freeze event, or a regional flood can generate more restoration leads in 48 hours than you normally see in a month. If your campaigns are not built to scale instantly, you lose those jobs to competitors who prepped for the surge. And when the event passes, your marketing has to sustain the pipeline on steady-state demand.
High stakes. High value. Zero margin for wasted spend.
Restoration is the most expensive vertical to advertise in and one of the most rewarding when done right. A single booked job can generate more revenue than an entire month of plumbing leads. Here is what we focus on to make sure your marketing earns that return.
Emergencies happen at 2am, on holidays, and on weekends. Your ads, your GBP, and your site have to be live and converting around the clock. We run campaigns with full-day ad schedules, after-hours call routing recommendations, and landing pages built for distressed homeowners who need help right now.
At $100 to $250 per click, every wasted impression costs real money. We structure campaigns with tight keyword match types, layered negative lists, and geo-targeting down to the zip level so your budget goes to homeowners who need restoration, not renters, DIYers, or insurance adjusters researching definitions.
IICRC certification, insurance documentation, license numbers, and before-and-after project photos visible on your ads, your GBP, your website header, and every landing page. In restoration, credentials are the conversion. Homeowners need to know you are qualified before they call, not after.
We pre-build storm-ready campaign templates with geo-targeting for your market. When weather data confirms an event, we activate targeted campaigns within 24 hours. Budget increases, geo-expansions, and emergency-specific ad copy deploy while your competitors are still reacting.
How we capture every emergency call.
Every channel does a different job for your restoration company. We run all six as one system so you show up everywhere a homeowner is searching, panicking, or deciding. Here is how each one works for restoration specifically.
"Water damage restoration near me" at 2am is the most valuable search in home services. We build campaigns segmented by damage type, water, fire, mold, and storm, with emergency-intent keywords, tight geo-targeting, and landing pages designed to convert a panicked homeowner in under 30 seconds. At $100 to $250 per click, every element has to be dialed in.
LEARN MORELSA puts you above every other ad on Google with a Google Guaranteed badge. You only pay when a homeowner actually calls. For restoration, LSA is one of the strongest channels because it surfaces your credentials and reviews at the top of the page at the exact moment someone needs emergency help.
LEARN MOREThe map pack is where most emergency restoration calls start. When someone searches "water damage near me" from a flooded kitchen, the top three GBP results get the call. We optimize your profile, upload before-and-after project photos, build your review count, and monitor your rankings across every zip you serve.
LEARN MOREPPC rents traffic. SEO owns it. We build service pages for every restoration service you offer, water damage, fire damage, mold remediation, storm damage, and location pages for every city you cover. Organic traffic in restoration is especially valuable because it generates leads without paying $200 per click.
LEARN MOREMeta Ads are where restoration awareness and post-event marketing live. Storm preparedness campaigns before severe weather season. Water damage prevention tips that position your brand. Retargeting past customers and insurance agents. For restoration, Meta works best as a brand-building and relationship tool rather than a cold emergency channel.
LEARN MOREEvery channel sends traffic to your website. If that site loads slow, hides the phone number, or lacks credibility signals, every dollar you spend on ads is wasted. We build fast, mobile-first restoration websites that function like a 24/7 dispatcher, click-to-call on every screen, certifications above the fold, and emergency booking forms that make it easy for a distressed homeowner to get help in seconds.
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Built for emergencies. managed like a system.
Restoration demand is unpredictable by nature, but your marketing does not have to be. We build infrastructure that captures steady-state demand and scales instantly when a weather event or major loss hits your market.
We review your current campaigns, GBP, website, and how your after-hours calls are being handled. You get an honest assessment of how much emergency demand you are capturing versus how much is going to competitors, and what that gap costs in revenue.
A 90-day plan built around your service mix, your geographic coverage, and the weather patterns in your market. Which damage types to prioritize, how to structure budgets for steady-state versus surge demand, and where the biggest revenue gaps are.
Campaigns, landing pages, call tracking, and conversion wiring go live in weeks. Emergency campaigns prioritized first. Storm-ready templates pre-built and staged for activation.
Bid management, negative keyword refinement, and landing page testing every week. Post-event performance reviews within days. Monthly reporting that connects ad spend to booked jobs and revenue, not just call volume.
Problems we fix.
We have heard every version of these from restoration company owners. The Google Ads account that spent $10,000 in a month with no idea which calls converted. The storm event where competitors captured the surge and you were left scrambling. The website that buries IICRC certification on the about page instead of the homepage. These are the problems we actually fix.
Our cost per click is insane and we're not sure the leads are worth it.
Restoration CPC is the highest in home services, which means loose targeting is lethal. We restructure around exact-match emergency keywords, layer aggressive negatives to cut insurance adjuster clicks and DIY research, and build landing pages that convert at a high enough rate to make $200 clicks profitable.
We only get busy after storms and have no pipeline the rest of the year.
We build an evergreen pipeline alongside your storm campaigns. Mold inspection and remediation campaigns run year round. Water damage from plumbing failures is not seasonal. Crawl space and basement moisture issues generate steady demand. Storm surges supplement the baseline, they do not replace it.
Our website does not look like a company a homeowner would trust at 2am.
We rebuild your site around emergency response. Phone number impossible to miss. IICRC and insurance badges above the fold. Before-and-after photos of completed jobs. Emergency booking form that takes 10 seconds. The site should function like a dispatcher, not a brochure.
We want to work more with insurance companies but our marketing does not reflect that.
We surface your certifications, insurance documentation, and preferred-vendor credentials across your ads, GBP, and website. Separate landing pages for insurance-covered work versus cash-pay jobs. The messaging that earns a homeowner's trust is different from the messaging that earns an adjuster's referral, and we build both.
The last agency disappeared with our content and ad accounts.
Everything we build lives in your accounts. Your ad accounts, your website, your data, your call recordings. You own it all. If you ever leave, you take everything with you.
Restoration marketing built for the highest-stakes trade in home services.
Your ad accounts, GBP, website, and competitive landscape reviewed before we change anything. We benchmark your visibility against every restoration company in your market and show you where the revenue gaps are.
Every restoration search in your market, mapped by damage type and intent: water damage, fire damage, mold remediation, storm damage, sewage cleanup. We identify which keywords have the highest conversion potential and which ones are bleeding budget.
Campaign structures built for 24/7 emergency visibility with tight geo-targeting, exact-match keywords, and aggressive negative lists. Your budget goes to homeowners with an active emergency, not researchers, adjusters, or competitors.
Pre-built campaigns with geo-targeting and budget triggers ready to activate within 24 hours of a weather event. When the storm hits your market, your ads are already live.
Dedicated pages for every restoration service and every city you cover. "Water damage restoration in [city]," "fire damage repair in [city]," "mold remediation in [city]." Organic visibility that generates leads without paying $200 per click.
Every emergency call, form submission, and booked job traced to the campaign, damage type, and keyword that produced it. At restoration CPC rates, knowing exactly what works and what does not is the difference between profitable marketing and an expensive experiment.
Weekly posts, before-and-after photos, certification highlights, review growth, and ranking monitoring. Your GBP should look like a company that responds to emergencies and has the credentials to prove it.
Emergency calls, booked jobs, cost per booked job, and revenue attribution broken down by damage type, geography, and channel. The numbers that tell you whether your marketing is generating profitable work or just expensive activity.
“Our company required several locations to be onboarded within two weeks. The team delivered on time and the leads started within days.”
Straight answers.
With extreme precision. Tight match types, layered negatives, zip-level geo-targeting, and high-converting landing pages. At restoration CPC rates, the margin for error is zero. We optimize weekly and track every dollar to the booked job it produced.
Most restoration companies we work with invest $5,000 to $20,000 per month across channels, with budget weighted toward PPC and LSA. Restoration has the highest CPC in home services, but also the highest job values. We build the plan around your revenue target and your market's competitive intensity.
Yes. We pre-build storm-ready campaign templates with geo-targeting for your market. When weather data confirms an event, we can have targeted ads live within 24 hours with increased budgets and emergency-specific messaging.
We build dedicated landing pages and campaigns that speak to homeowners navigating insurance claims. Your certifications, insurance documentation, and preferred-vendor status are surfaced prominently so the homeowner knows you can work with their insurer before they call.
You keep everything. Ad accounts, website, content, analytics, call data. All set up under your ownership from day one. No contracts, no leverage.
Storm surges are a bonus, not the business model. We run year-round campaigns for mold remediation, plumbing-related water damage, crawl space moisture, and fire damage from non-weather causes. The baseline pipeline keeps your crews working regardless of the weather.
Let's make sure every emergency call in your market comes to you.
30 minutes. We will look at how your restoration company shows up across Google, where emergency searches are going to competitors, and what we would build first to capture the demand you are missing. No slide deck. No sales pitch. Just the plan.