United States
GMB Calls Up 45–50% Year-Over-Year. PPC Cost Per Click Down 30%.
Tripp's Window Services had quietly built a $60–70K/month business with almost no marketing. When they decided to invest, they found Service Scalers through the podcasts they trusted — and the numbers started moving immediately.
“GMB click-throughs, calls, sales, and attribution just keeps going up every month.”
— Tripp's Window Services
Watch how Tripp's Window Services turned a strong GMB foundation into a full-stack lead generation engine — and what happened when peak season hit.
ABOUT THE COMPANY
Tripp's Window Services
Tripp's Window Services launched in May 2020, offering commercial and residential window cleaning — B2B, B2C, and everything in between.
In a remarkable testament to Google Business Profile, the company grew to $60–70K/month in revenue for three years without a website. Customers found the GMB, called, and booked.
When the team decided to invest in intentional growth, they knew their GMB was the core asset. The goal was to amplify it — and layer PPC on top for high-intent buyers.
THE CHALLENGE
What wasn't working before.
Tripp's had something most businesses spend years trying to build: a GMB that was already converting without any paid support.
But they were managing it themselves — which meant leaving performance on the table.
Their broader attempts at digital marketing before Service Scalers hadn't gone well.
- ✕GMB was self-managed and underoptimized despite strong organic results
- ✕Tried multiple lead aggregators for 5–7 months — very little success
- ✕Highly skeptical of home service marketing agencies — found most to be 'incredibly sketchy'
- ✕Previous PPC attempts hadn't been structured for their premium pricing model
- ✕Needed to scale without disrupting what was already working organically
“Most marketing agencies that service home services are incredibly sketchy. I was incredibly suspicious of all of them.”
HOW SERVICE SCALERS HELPED
The strategy that changed things.
Tripp's found Service Scalers through the podcasts and operators they already trusted.
They started GBP management and PPC simultaneously — a deliberate decision to scale both channels at once, aligned with their business model: premium pricing, high-intent buyers, commercial clients worth 24+ repeat transactions.
- →Professional GBP management amplifying their already-strong organic foundation
- →Google PPC targeting high-intent residential and commercial searches
- →Strategy built around premium positioning — quality leads, not just volume
- →Responsive account management matching the owner's communication standards
- →Full attribution visibility into what's actually driving revenue
THE RESULTS
The numbers.
GMB CALL VOLUME (YEAR-OVER-YEAR)
BEFORE
Baseline
AFTER
+45–50%
PPC COST PER CLICK
BEFORE
Baseline
AFTER
−30%
“May, June, July, August — it started ticking up 10, 20, 30% per month. At this point we're at 45–50% year over year in GMB call volume.”
— Tripp's Window Services
BEFORE VS. AFTER
The full picture.
BEFORE SERVICE SCALERS
- ✕Self-managed, underoptimized GMB
- ✕No PPC presence
- ✕Lead aggregators failing after 5–7 months
- ✕Strong organic foundation — no amplification
- ✕Skeptical of every agency they'd encountered
AFTER SERVICE SCALERS
- ✓GMB calls up 45–50% year-over-year
- ✓PPC cost per click down 30%
- ✓Peak season traffic growing 10–30% per month
- ✓Omni-channel presence across GMB, PPC, and website
- ✓Trusted partner found through home service community
WHY THE STRATEGY WORKED
The difference.
Tripp's success came from two things: a strong existing foundation, and a team that knew how to build on it without breaking what was working.
The strategy was aligned with their business model from day one — premium pricing justified higher CPCs because one commercial client means 24+ transactions.
- →Professional GBP management amplified an already-converting organic channel
- →PPC targeting focused on high-intent searchers ready to book today
- →Premium positioning justified higher CPCs — one commercial client = 24+ transactions
- →Omni-channel presence reinforced trust across multiple touchpoints
- →Responsive communication matched the owner's own urgency and standards
“It's been a partnership, not an offloading. I love the response time — thoughtful answers fired back quickly. Really happy with that.”
— Tripp's Window Services
WANT RESULTS LIKE THIS?
Let's get your phone ringing.
If your marketing isn't producing consistent leads, the problem usually isn't effort — it's infrastructure. We help home service companies build customer acquisition systems that drive predictable growth.