Columbia, SC
From Less Than 10% Residential Calls to 75% in Just 6 Weeks
After struggling for 15 months with an ineffective marketing agency, Dr. Rooter Plumbing partnered with Service Scalers — and the phones immediately started ringing with new residential customers.
“In the six weeks since we've been with Service Scalers, the phone has done nothing but ring off the hook.”
— Josh Sims, Owner, Dr. Rooter Plumbing
Watch how Dr. Rooter Plumbing rebuilt its marketing foundation and started generating consistent residential calls in just six weeks.
ABOUT THE COMPANY
Dr. Rooter Plumbing
Dr. Rooter Plumbing has served the Columbia and Lexington, South Carolina area for more than 25 years.
Originally founded in 1999 as a drain cleaning and inspection company, the business expanded into full-service plumbing — leak detection, drain cleaning, drain replacements, fixture troubleshooting, and plumbing diagnostics.
Dr. Rooter also serves commercial clients and property management groups, and has built a strong reputation for solving difficult problems other companies can't diagnose.
In 2022, Josh Sims acquired the company after a career in the Navy and wastewater treatment engineering. His goal was clear: grow the residential side of the business while maintaining the company's strong commercial reputation.
SERVICES OFFERED
- →Leak detection
- →Drain cleaning and inspections
- →Drain replacements
- →Fixture troubleshooting
- →Plumbing diagnostics
- →Commercial and property management services
THE CHALLENGE
What wasn't working before.
Before partnering with Service Scalers, Dr. Rooter had worked with another marketing agency for more than a year.
Despite paying for digital marketing services, the results were minimal — and the exit was worse than the stay.
- ✕Ineffective Google Ads campaigns with no measurable ROI
- ✕Low-quality SEO content that failed to rank
- ✕Minimal website updates over 15 months
- ✕No performance visibility or clear reporting
- ✕Agency controlled all business phone numbers
“For 15 months we tried to grow our residential calls with our previous marketing company and nothing worked.”
HOW SERVICE SCALERS HELPED
The strategy that changed things.
Service Scalers immediately stepped in to rebuild Dr. Rooter's marketing foundation from the ground up.
Within hours the team had restored operations and launched a system designed around one priority: generating residential calls.
- →Deployed new tracked phone numbers across the website
- →Restored call tracking and integrated CRM lead tracking
- →Launched targeted Google Ads campaigns focused on residential intent
- →Built a conversion-focused website owned entirely by Dr. Rooter
- →Established transparent reporting with full visibility into every lead source
THE RESULTS
The numbers.
RESIDENTIAL CALL MIX
BEFORE
<10%
AFTER
70–75%
NEW CUSTOMER ACQUISITION
BEFORE
Baseline
AFTER
+40%
“This weekend alone, 70–75% of our service calls were residential — which was exactly the shift we were trying to make.”
— Josh Sims, Owner, Dr. Rooter Plumbing
BEFORE VS. AFTER
The full picture.
BEFORE SERVICE SCALERS
- ✕Residential calls under 10% of volume
- ✕Inconsistent, low-quality inbound calls
- ✕Ineffective campaigns with no visibility
- ✕Website and phone numbers locked by agency
- ✕15 months of stalled growth
AFTER SERVICE SCALERS
- ✓70–75% of calls now residential
- ✓Phones ringing consistently within weeks
- ✓40% more new customers
- ✓Fully owned website, numbers, and assets
- ✓Reliable call tracking and CRM data
WHY THE STRATEGY WORKED
The difference.
The difference came down to infrastructure.
Service Scalers built a complete customer acquisition system — not just ads, but the full stack of tracking, conversion, and optimization that turns clicks into booked jobs.
- →Paid search campaigns targeting residential intent keywords
- →Conversion-focused website pages built to book calls
- →Reliable call tracking and CRM integration
- →Data-driven campaign optimization focused on cost per booked job
- →Full asset ownership — no leverage for the agency to hold
“If you're going to do digital marketing, Service Scalers should absolutely be at the top of your list.”
— Josh Sims, Owner, Dr. Rooter Plumbing
WANT RESULTS LIKE THIS?
Let's get your phone ringing.
If your marketing isn't producing consistent leads, the problem usually isn't effort — it's infrastructure. We help home service companies build customer acquisition systems that drive predictable growth.