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LSA services

for Home Service Companies

Increase visibility, generate qualified leads, and grow your revenue with our expert LSA management services.

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LSA Services for Home Service Companies

In today's increasingly digital marketplace, standing out from the competition requires more than just traditional advertising methods. For home service companies—whether you're in plumbing, HVAC, landscaping, or electrical work—connecting with potential customers at the right time is critical to growing your business.

This is where Local Services Ads (LSAs) come in.
LSAs are a powerful tool offered by Google that allows your business to appear at the very top of search results when people in your area search for the services you provide. Unlike traditional Google Ads, LSAs are designed specifically for local service providers, focusing on connecting businesses with customers who are actively searching for their services.
For home service companies, the importance of LSAs cannot be overstated. They not only increase your visibility but also build trust with potential customers through verified reviews and Google’s guarantee. With LSAs, you pay only for qualified leads, ensuring that your marketing budget is spent efficiently.
By leveraging LSAs, home service companies can enhance their local presence, attract more qualified leads, and ultimately increase their revenue. However, managing LSAs effectively requires expertise, and that’s where Service Scalers comes in.

Why Choose Service Scalers for LSA Management?

At Service Scalers, we understand that running a home service business comes with its own set of challenges.

Managing Local Services Ads should not be one of them.

With our extensive experience and deep understanding of the home services industry, we specialize in optimizing LSAs to maximize your return on investment.

Expertise in Managing LSAs for Home Service Companies

Our team of digital marketing experts is well-versed in the intricacies of LSAs.

We’ve helped numerous home service businesses, from small family-owned operations to large regional companies, achieve outstanding results with our targeted LSA campaigns. 

With Service Scalers, you get more than just a service provider—you get a partner committed to your success. We take the time to understand your business, your market, and your goals, crafting customized LSA strategies that deliver results.

Case Studies & Success Stories

Consider a small HVAC company struggling to stand out in a competitive market.
‍After partnering with Service Scalers, their LSAs were optimized to target high-intent keywords, and within three months, they saw a 40% increase in qualified leads.

Or take a local plumbing business that was spending too much on low-converting Google Ads campaigns. With our tailored LSA management, they reduced their cost per lead by 30% while doubling their conversion rate.

These are just a few examples of how we’ve helped businesses like yours thrive. 

"Before Service Scalers, we struggled to make our advertising budget work for us. Now, we’re seeing a steady stream of qualified leads, and our business is growing faster than ever"

Mary T., HVAC Business Owner

"Service Scalers completely transformed our online presence. Their expertise in managing LSAs has driven a significant increase in our leads and conversions. We couldn't be happier with the results!"

John D., Owner of a Landscaping Company

Understanding Local Services Ads: What They Are and How They Work

Local Services Ads (LSAs) are a unique advertising format offered by Google, specifically designed to help local service providers connect with potential customers in their area.

These ads appear at the very top of Google search results, making them highly visible and effective for capturing the attention of users who are actively searching for services like yours.

How LSAs Differ from Traditional Google Ads

While traditional Google Ads are pay-per-click (PPC) and focus on driving traffic to your website, LSAs operate on a pay-per-lead model. This means you only pay when a potential customer contacts you through the ad, making it a cost-effective solution for generating high-quality leads.

Additionally, LSAs include key features that enhance trust and credibility, such as Google’s Guarantee Badge.

This badge reassures customers that they are hiring a reputable and verified business, which can significantly increase the likelihood of conversions.

kEY FEATURES OF LSAs

Google Guarantee

Offers customers peace of mind by guaranteeing the services provided by your business, which can lead to higher conversion rates.

Customer Reviews

LSAs prominently display your business’s customer reviews, helping you build trust with potential clients.

Local Targeting

LSAs are designed to target users in your specific geographic area, ensuring that your ads are seen by those most likely to need your services.

The Customer Journey with LSAs

When a potential customer searches for a service like "plumber near me" or "HVAC repair," LSAs appear at the top of the search results, often above other paid ads and organic listings.

The customer can then click on your ad, view your profile, and contact you directly through a phone call or message.

This streamlined process makes it easier for customers to connect with you, increasing the chances of converting leads into paying clients.
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The Benefits of LSAs for Home Service Companies

LSAs offer a range of benefits for home service companies, making them an essential tool in your marketing arsenal.

Call to Acttion

Increased Visibility and Lead Generation

LSAs are designed to give your business prime visibility in search results, appearing above traditional ads and organic listings.

This top placement ensures that your business is one of the first options potential customers see when they search for services in your area.

Trust and Credibility with Potential Customers

With the inclusion of the Google Guarantee Badge and verified customer reviews, LSAs help build trust with potential clients.

Customers are more likely to choose a business that has been vetted and endorsed by Google, which can lead to higher conversion rates.

Pay-Per-Lead Model: Cost-Effectiveness

One of the biggest advantages of LSAs is the pay-per-lead pricing model. Unlike traditional PPC campaigns where you pay for every click, LSAs charge you only when a potential customer contacts you through the ad.

This ensures that your advertising budget is spent on generating qualified leads, maximizing your return on investment.

Local Targeting: Connecting with the Right Audience

LSAs are specifically designed to target local customers who are searching for your services.

By focusing on local searches, you can ensure that your ads are seen by people who are most likely to convert into paying customers, making your advertising efforts more effective.

Our Comprehensive LSA Management Services

Initial Setup and Optimization

Getting started with LSAs can be complex, but our team of experts will handle the entire setup process for you. We’ll ensure that your business profile is complete, accurate, and optimized to meet Google’s criteria for LSAs.
Call to Action

Ad Creation and Content Strategy

We craft compelling ad copy that resonates with your target audience, highlighting your business’s unique value propositions. Our team also ensures that your ad content is aligned with what customers are searching for, maximizing your chances of generating leads.
Call to Action

Bid Management and Budget Optimization

To ensure that you get the most out of your advertising budget, we manage your bids and optimize your spending. Our data-driven approach allows us to adjust your bids based on performance, ensuring that you’re always getting the best possible return on your investment.
Call to Action
Lead Tracking and Performance Reporting
Understanding the performance of your LSA campaigns is crucial to ongoing success. We provide detailed reports that track key metrics, such as the number of leads generated, conversion rates, and overall ROI. This transparency allows you to see exactly how your advertising dollars are being spent and the impact they’re having on your business.
Call to Action
Ongoing Optimization and Support
The digital landscape is constantly evolving, and so are the strategies needed to succeed with LSAs. We provide ongoing optimization services to ensure that your campaigns continue to perform at their best. Our team is always available to provide support, answer questions, and make adjustments as needed.
Call to Action

Our Proven Process: Step-by-Step LSA Management

Our LSA management process is designed to deliver results while making the entire experience as smooth and hassle-free as possible.
1
Discovery and Consultation
We start by getting to know your business, your goals, and your target audience. This initial consultation allows us to develop a customized LSA strategy that aligns with your objectives.
2
Market Research and Competitive Analysis
To ensure that your LSAs are competitive, we conduct thorough market research and analyze your competitors’ strategies. This information helps us craft ads that stand out and attract the right customers.
3
LSA Account Setup and Verification
Our team handles the entire setup process, from creating your business profile to verifying your account with Google. We make sure that all the necessary details are in place, so your ads are eligible to appear in search results.
4
Ad Campaign Launch
Once everything is set up, we launch your LSA campaign. Our team monitors the campaign closely to ensure that it’s performing as expected and makes any necessary adjustments.
5
Continuous Monitoring and Optimization
After the campaign is live, we continuously monitor its performance and make optimizations as needed. This includes adjusting bids, updating ad content, and refining targeting strategies to ensure maximum ROI.
6
Monthly Reporting and Strategy Adjustments
We provide detailed monthly reports that give you insight into how your LSAs are performing. Based on the data, we make strategic adjustments to keep your campaigns on track and aligned with your business goals.
Call to Action

The Service Scalers Advantage: Why We Stand Out

Industry Expertise: Specialization in Home Services

Our team specializes in working with home service companies, giving us a deep understanding of the unique challenges and opportunities in this industry. This expertise allows us to craft highly effective LSA campaigns that drive real results

Transparent Pricing and ROI Focus

We believe in complete transparency when it comes to pricing. You’ll always know what you’re paying for, and we’re committed to delivering a strong return on your investment. Our pay-per-lead pricing model ensures that your budget is spent efficiently.

Dedicated Account Managers

When you partner with Service Scalers, you’ll have a dedicated account manager who is your main point of contact. They’ll work closely with you to ensure that your LSA campaigns are successful and that you’re getting the support you need.

Cutting-Edge Tools and Techniques

We use the latest tools and techniques to manage and optimize your LSA campaigns. Our data-driven approach ensures that your ads are always performing at their best, delivering the leads you need to grow your business.

Client Success Stories and Testimonials

Here are some examples of how we’ve helped home service companies succeed with LSAs

A HVAC company that doubled its leads in three months by leveraging our targeted LSA strategy.
A plumbing business that reduced its cost per lead by 30% while increasing conversions by optimizing its LSA campaigns.

"Service Scalers took our LSA campaigns to the next level.

We’re seeing more leads than ever, and the quality of those leads has improved dramatically."

Tom R., HVAC Business Owner

"The team at Service Scalers really understands our industry.

They’ve helped us optimize our LSAs in ways we never thought possible."

Susan L., Plumbing Company Owner

Getting Started: How to Partner with Service Scalers

Ready to take your LSA campaigns to the next level? Partnering with Service Scalers is easy.

Call to Acttion
1

Contact Us

Reach out to our team via our online form to schedule a consultation.

2

Consultation

We’ll discuss your business needs and goals, and outline how our LSA services can help.

3

Strategy Development

Based on our consultation, we’ll develop a customized LSA strategy tailored to your business.

4

Campaign Launch

Once you approve the strategy, we’ll launch your LSA campaign and start driving leads to your business.

5

Ongoing Support

Our team will provide continuous support and optimization to ensure your campaigns are successful.

What to Expect After Signing Up

After signing up with Service Scalers, you’ll receive a detailed onboarding package that outlines everything you need to know about our process.

You’ll also be assigned a dedicated account manager who will be your main point of contact.

Empower Your Home Service Business with Service Scalers

Local Services Ads are a powerful tool for home service companies looking to increase visibility, generate leads, and grow their business.

With the right management and optimization, LSAs can deliver an exceptional return on investment.

At Service Scalers, we specialize in helping home service businesses succeed with LSAs. Our comprehensive management services ensure that your campaigns are set up for success from the start, with ongoing support to keep them performing at their best.

Ready to take your LSA campaigns to the next level? Contact Service Scalers today and let us help you scale your business.

FAQs

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Still have questions?

We’re here to help—get the answers you need to make informed decisions about your digital marketing strategy.

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Chat With An Expert

Getting Started: How to Partner with Service Scalers

Ready to take your LSA campaigns to the next level? Partnering with Service Scalers is easy.

1
Contact Us
Reach out to our team via our online form to schedule a consultation.
‍
2
Consultation
We’ll discuss your business needs and goals, and outline how our LSA services can help.
3
Strategy Development
Based on our consultation, we’ll develop a customized LSA strategy tailored to your business.
4
Strategy Development
Based on our consultation, we’ll develop a customized LSA strategy tailored to your business.
5
Strategy Development
Based on our consultation, we’ll develop a customized LSA strategy tailored to your business.
results you can trust

Our Comprehensive LSA Management Services

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Initial Setup and Optimization
Getting started with LSAs can be complex, but our team of experts will handle the entire setup process for you. We’ll ensure that your business profile is complete, accurate, and optimized to meet Google’s criteria for LSAs.
Call to Action
Ad Creation and Content Strategy
We craft compelling ad copy that resonates with your target audience, highlighting your business’s unique value propositions. Our team also ensures that your ad content is aligned with what customers are searching for, maximizing your chances of generating leads.
Call to Action
Bid Management and Budget Optimization
To ensure that you get the most out of your advertising budget, we manage your bids and optimize your spending. Our data-driven approach allows us to adjust your bids based on performance, ensuring that you’re always getting the best possible return on your investment.
Call to Action
Lead Tracking and Performance Reporting
Understanding the performance of your LSA campaigns is crucial to ongoing success. We provide detailed reports that track key metrics, such as the number of leads generated, conversion rates, and overall ROI. This transparency allows you to see exactly how your advertising dollars are being spent and the impact they’re having on your business.
Call to Action
Ongoing Optimization and Support
The digital landscape is constantly evolving, and so are the strategies needed to succeed with LSAs. We provide ongoing optimization services to ensure that your campaigns continue to perform at their best. Our team is always available to provide support, answer questions, and make adjustments as needed.
Call to Action

Our Proven Process: Step-by-Step LSA Management

Our LSA management process is designed to deliver results while making the entire experience as smooth and hassle-free as possible.
1
Discovery and Consultation
We start by getting to know your business, your goals, and your target audience. This initial consultation allows us to develop a customized LSA strategy that aligns with your objectives.
2
Market Research and Competitive Analysis
To ensure that your LSAs are competitive, we conduct thorough market research and analyze your competitors’ strategies. This information helps us craft ads that stand out and attract the right customers.
3
LSA Account Setup and Verification
Our team handles the entire setup process, from creating your business profile to verifying your account with Google. We make sure that all the necessary details are in place, so your ads are eligible to appear in search results.
4
Ad Campaign Launch
Once everything is set up, we launch your LSA campaign. Our team monitors the campaign closely to ensure that it’s performing as expected and makes any necessary adjustments.
5
Continuous Monitoring and Optimization
After the campaign is live, we continuously monitor its performance and make optimizations as needed. This includes adjusting bids, updating ad content, and refining targeting strategies to ensure maximum ROI.
6
Monthly Reporting and Strategy Adjustments
We provide detailed monthly reports that give you insight into how your LSAs are performing. Based on the data, we make strategic adjustments to keep your campaigns on track and aligned with your business goals.
Call to Action

Grab some attention.

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Get In Touch
Get Seen. Get Clicked. Get Leads.

Our GAME-CHANGING Lsa
management services

LSAs put your business in the prime place for helping customers book services straight away.

Immediate Exposure
Get your business right at the top of searches for fast and effective lead generation.
Get Started
Better Quality Leads
Targeted LSAs bring in ready-to-buy leads, boosting conversions and keeping your ad spend efficient.
Get More Leads
Build Trust
Get Google Verified and build confidence, trust, and loyalty with your customers.
Sleep Better
Real-Time Optimization
We optimize your campaigns on the go to increase performance, so every dollar stretches further.
Get Started
High ROI
With LSA you’re only paying for leads!  That means every dollar spent has a direct impact on your bottom line.
Grow Smarter
Hands-Off Management
We handle every detail—from setup to ongoing management—so you can focus on serving your customers first.
Try It Out
Real Results YOU CAN TRUST

We work hard so you don’t have to

Let us handle the marketing while you focus on what you do best. With our expert team at the wheel, we provide a stress-free, seamless experience.

Helping home service brands build their pipeline
Get noticed across channels
Stay for the results not because you have to
3.5x
Metric Example 1
90+
Metric Example 2
the service scalers advantage

Why we stand out pt 2.

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You want to advertise your features
You want to put these points into a bulleted list
Final point here, to balance out the list.
3.5x
Channel Coverage
90+
Business Outlets

“Quote here from an existing client to lead into the next section."

Annabelle Porter, CEO
Get Started

how to partner with
service scalers

1
Step 1: REACH OUT
Submit a message to us with your goals and business details.
2
Step 2: meet with the team
We’ll dive deep into your needs and lay out a customized LSA approach to get you maximum results.
3
Step 3: start winning!
We launch and manage your LSA campaigns, sending ready-to-book leads your way.

Case Study 1

“I love how simple the online interface is to get all the basic things done. We were up and running in minutes and the team supported us with any support we needed.”

Cassandra Acosta, Founder

Case Study 2 (Optional)

“I love how simple the online interface is to get all the basic things done. We were up and running in minutes and the team supported us with any support we needed.”

Cassandra Acosta, Founder
It's Simple.

NO FLUFF
NO BS

Just Leads

GET STARTED
See Packages
“Service Scalers has changed my business for the better."
Bradley N, Michigan

Common Questions

What is the timeline to launch?
Most of our recurring services take 1-2 weeks to launch as long as you’re engaged with us in our onboarding and kickoff processes.

Our website projects are typically delivered in 3-5 weeks post-signature.
Do you provide any type of reporting?
We proactively send weekly reports on Monday mornings to hold ourselves accountable and to give clients the most up-to-date, actionable information we have.
What are the contract terms?
We do not lock clients in for months or years at a time. We offer a month-to-month auto renewal agreement structure that creates a win-win between us.
How does billing work?
For recurring services, we charge a prorated amount at signature for that month and then our normal billing cycle begins on the 1st of the next month. For 1-time projects, we charge 50% up front and 50% at completion.

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What We Do

We Help Local Service Companies Like You.

Growing a local service company is hard enough, we help you grow your business without the stress.
Geo-Specific Leads
Higher Value Customers
Less Stress & Risk
How We Help

Generate High-Quality, Inbound Leads At Scale.

Our team of SMB Marketing experts help you create a scalable lead generation system.

Pay Per Click Campaign on Google & Bing
Google Local Service Ads Management
Content Marketing & SEO Strategy
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Find the best plan based on your business.
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Launch Plan
Starting at $1,200
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Less Than 10 Employees
Marketing Rookies
Owner Operator
“You guys are awesome! So excited to keep working together.”
Phillip M, California
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Starting @ $2,400
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10-50 Employees
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1-3 Marketing Channels
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“The team was there to guide us through each step - we are thrilled with the results.”
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“Our company required several locations to be onboarded within two weeks, the team delivered.”
Peter S, Nevada